Does social media actually work for HVAC, plumbing, and trades businesses?

Yes. Trades and service businesses are among the fastest-growing categories on social media because their content is real, useful, and trusted by homeowners. Businesses that show up consistently with educational content, team expertise, and local presence are outperforming polished lifestyle brands across every major platform. The key difference is that the content needs to be built for your specific industry and local market — not adapted from a generic agency template.

What industries does TrueFuture Media specialize in?

TrueFuture Media works exclusively with trades and service businesses including HVAC companies, plumbers, electricians, roofers, pest control operators, landscaping companies, commercial cleaners, accountants, insurance firms, law firms, and similar essential service businesses. We do not work with restaurants, retail brands, or lifestyle companies.

How much does social media management cost for a trades business?

TrueFuture Media offers three social media management packages: the Foundation package ($1,800–$2,500/month) for businesses building their presence on 2 platforms, the Engine package ($3,500–$5,000/month) for businesses ready to scale social into a lead generation channel, and the Full Build package ($6,000–$9,000/month) for businesses doing $2M+ that want a fully outsourced social media department. Strategic consulting engagements start at $8,000 for a 90-day sprint.

How much time will I need to spend if I hire TrueFuture Media?

Minimal. After the initial onboarding deep dive into your business, your involvement is limited to approving content before it goes live and joining a monthly call to review results. TrueFuture handles strategy, creation, posting, and community management. No homework, no chasing you for photos every week.

What metrics does TrueFuture Media report on?

Every monthly report starts with business outcomes: inbound calls, form submissions, DM inquiries, estimate requests, and booked jobs tracked via call tracking, UTM-tagged links, and form attribution. Impressions and engagement are also included as leading indicators, but TrueFuture will never hand you a report that celebrates follower growth while your phone isn't ringing.

Does TrueFuture Media use AI in their work?

Yes, transparently. TrueFuture uses AI tools internally across content production, research, reporting, and client workflows — not to replace human judgment, but to give strategists leverage. This means more content produced faster at price points that don't require a trades business to spend like an enterprise company. AI chatbot setup and automation workflows are also available as add-on Growth Services.

Do your social media management packages require a long-term contract?

No. All three packages — Foundation, Engine, and Full Build — are month-to-month. There is no long-term contract required to get started. We don't lock clients in because we don't need to. If TrueFuture is delivering results, you'll stay. If we're not, you should leave. We believe the work speaks for itself.

What is included in the Foundation package?

The Foundation package ($1,800–$2,500/month) includes management of 2 social media platforms (typically Instagram + Facebook, or Instagram + LinkedIn for B2B), 12–16 posts per month including graphics, captions, and 2–4 short-form videos, community management 5 days per week, a monthly report tied to inbound leads and calls, and a one-time Google Business Profile optimization at onboarding. It does not include influencer campaigns, website changes, paid advertising, or video production beyond phone-shot Reels.

What is included in the Engine package?

The Engine package ($3,500–$5,000/month) adds a third platform, increases content volume to 20–24 posts per month including 6–8 short-form videos, adds 1–2 micro-influencer or UGC campaigns per month, includes a quarterly landing page audit and one landing page build or revision, upgrades community management to 7 days per week with same-day response, adds a monthly strategy call, and delivers a bi-monthly report with lead attribution and competitive benchmarking.

What is included in the Full Build package?

The Full Build package ($6,000–$9,000/month) includes all-platform management, 30+ posts per month including professional short-form video and long-form content repurposed for social, ongoing influencer and UGC programs, continuous CRO on social landing pages with monthly A/B testing, AI chatbot setup and automation workflows, bi-weekly strategy calls and quarterly business reviews, weekly live dashboard access, and monthly newsletter and drip sequence management.

Which package is right for an HVAC company just getting started with social media?

The Foundation package is the right starting point for an HVAC company building a social media presence for the first time or restarting after a bad experience with another agency. It delivers a professional, consistent presence on 2 platforms with real content — not stock photos — and reporting tied to inbound calls. Once social media is proven to generate leads in your market, the Engine package is the natural next step.

Can I upgrade from one package to another?

Yes. Many clients start on the Foundation package, prove the ROI, and upgrade to the Engine or Full Build as confidence and budget grow. Because TrueFuture builds the strategy and content framework from day one, upgrading doesn't mean starting over — it means adding capacity and channels on top of a foundation that's already working.

Do the packages include paid advertising?

No. Paid advertising management — Google Ads, Meta Ads, TikTok Ads — is not included in any package. TrueFuture specializes in organic social media strategy, content, and community management. If you need paid media management alongside your social media work, TrueFuture can refer you to a trusted paid media specialist and coordinate strategy between both teams.

Is there a setup fee?

There is no separate setup fee. The onboarding process — which includes a deep dive into your business, a Google Business Profile optimization, a competitive analysis, and the initial 90-day content strategy — is included in the first month's package price. You don't pay extra to get started.

How soon will I see results?

Most clients begin seeing increased profile activity, website traffic from social, and inbound DM inquiries within the first 30–60 days. Measurable lead volume tied to social media — inbound calls, form submissions, booked estimates — typically builds over 60–90 days as content accumulates, the algorithm learns, and local audiences develop familiarity with the brand. TrueFuture sets a documented baseline at onboarding so results have context and progress is visible from month one.

Straightforward Packages.
No Surprises.

Three tiers built around social media for trades and service businesses. Pick the one that fits your business today and scale up when you're ready.

No hidden fees · No long-term contracts · Ad spend always stays yours

The Foundation

Best for: businesses getting started with social media

A consistent, professional social media presence that proves social media works for your business before you invest more. Built to generate real inquiries, not just followers.

^$1,800 – $2,500 /mo

Monthly Deliverables

2 Platforms — typically Instagram + Facebook, or Instagram + LinkedIn for B2B clients
12–16 Posts/Month — graphics, short captions, and 2–4 short-form videos (Reels / TikToks) each week
Initial 90-Day Content Plan with quarterly refresh so strategy stays relevant
Community Management — comment and DM monitoring 5 days/week
Monthly Report tied to leads, inquiries, and profile-to-website conversions — not vanity metrics
Foundation Audit at Onboarding — Google Business Profile optimization and full social profile overhaul

Not IncludedInfluencer campaigns, website changes, paid advertising management, or on-site video production.

Get Started with Foundation →

The Engine

Best for: businesses ready to turn social into a real lead channel

Social media has proven it works for your business. Now it's time to scale it. This tier adds content production depth and integrates the growth services that amplify reach and conversions.

^$3,500 – $5,000 /mo

Everything in Foundation, plus:

3 Platforms — adding TikTok, LinkedIn, or YouTube Shorts based on where your buyers spend time
20–24 Posts/Month — including 6–8 short-form videos, educational carousels, and seasonal campaign content
Influencer / Creator Campaigns — 1–2 micro-influencer collaborations or employee-generated content campaigns per month
Website Optimization — quarterly landing page audit plus one landing page build or revision per quarter
Community Management — 7 days/week with same-day response commitment
Monthly Strategy Call with your dedicated account strategist
Bi-Monthly Report with lead attribution, competitive benchmarking, and specific next-step recommendations

Not IncludedPaid advertising management, full website redesign, AI automation setup, or on-site video production.

Build Your Engine →

The Full Build

Best for: $2M+ businesses that want social operating as a complete marketing function

TrueFuture becomes your outsourced social media department — strategy, content, community, AI tools, and adjacent channels all working together to generate consistent, attributable leads.

^$6,000 – $9,000 /mo

Everything in The Engine, plus:

All Relevant Platforms — fully managed, including B2B-focused LinkedIn strategy where applicable
30+ Posts/Month — professional short-form video, long-form content repurposed for social, case study content, and recruitment-focused posts
Ongoing Creator Partnerships — UGC campaigns and employee advocacy program management
Continuous CRO — monthly A/B testing, form optimization, and call tracking on all social landing pages
AI Implementation — chatbot setup for after-hours lead capture, automated review responses, and content repurposing workflows
Email Integration — monthly newsletter and basic drip sequence to nurture social-generated leads
Bi-Weekly Strategy Calls plus quarterly business reviews with leadership
Weekly Dashboard Access with monthly deep-dive tied to revenue impact

Not IncludedPaid ad management (referral partner available), full brand identity or logo work, PR, and media buying.

Get the Full Build →

Not sure which package fits your business right now?

Book a free strategy call and we'll figure it out together →

Why Our Pricing Is Different

No Hidden Fees

The price you see is the price you pay. No setup fees, no mandatory add-ons, no surprise charges. Your ad spend stays with you — billed directly by the platforms and fully in your control.

Month-to-Month

We earn your business every month. No long-term contracts, no cancellation penalties. Stay because your phone is ringing — not because you're locked in.

AI Efficiency = Better Value

We use AI tools across our content and reporting workflows — not to cut corners, but to deliver more output at price points that make sense for a service business. You get enterprise-level execution without enterprise-level overhead.

Need Strategy, Not Execution?

If you're doing $2M+ and have an in-house marketing person who needs direction — or you want a real social media plan before committing to monthly management — our 90-day consulting engagement is built for you.

Starting at $8,000 · Optional ongoing retainer at $2,000–$3,500/month

Learn About Consulting →

Common Questions

How long before we see results from social media?

Short-form video and organic content typically show engagement traction within 30–60 days. Inbound leads and inquiries from social media generally build momentum over 60–90 days. We document your baseline at onboarding so you always have context for what's changed — and what we're adjusting.

Are ad budgets included in the monthly price?

No. Our fee covers strategy, content, management, and reporting. If paid ads are part of your growth plan, that spend goes directly to the platforms — you own the accounts and control the budget. We work alongside your paid media if you have it; we don't manage it in-house.

What if we've worked with an agency before and it didn't work?

It probably didn't work because the agency treated your HVAC company or plumbing business the same way they treated a yoga studio. We build every content strategy around your specific industry, your customers, and your local market. That's not a template — it's the only way we know how to work.

How much of our time is required each month?

You'll review and approve content before it goes live, and you'll join a monthly or bi-weekly strategy call depending on your tier. That's it. We build workflows that run without putting more on your plate — no "can you send us a photo by Thursday?" We handle it.

What happens to our accounts if we cancel?

You own everything from day one — all accounts, content, creative assets, and data. If you decide to move on, we provide a complete handoff with zero disruption to your marketing. We never hold your business hostage.

Do you work with businesses outside New Jersey?

Yes. We're headquartered in NJ and specialize in the tristate market, but we work with trades and service businesses across the country. The same approach that works for an HVAC company in Middlesex County works for one in Bucks County or beyond — the industries are the same, the customers are the same.

Ready to See What Social Media Can Actually Do for Your Business?

No long-term contracts. No jargon. Just a 20-minute conversation about whether we're the right fit — and if we're not, we'll tell you.

Book a Free Strategy Call →

Rather email first? Reach us at truefuturemedia@gmail.com

Straightforward Packages.No Surprises.