Spring Pest Control Content Calendar: 30 Post Ideas
Use this spring pest control content calendar to post 3–4 times a week in April and May, when homeowners start noticing ants, termites, mosquitoes, and ticks.
Service Spotlight: Marketing That Delivers means a simple weekly content system tied to real offers, not random posting. If you want this built for you, see Social Media or book a free strategy call.
What Is a Spring Pest Control Content Calendar?
A spring pest control content calendar is a simple plan for what you post, when you post it, and what each post should achieve. In April and May, people notice pest activity and search for quick answers, so consistent posts build trust and make it easy to choose you when they are ready to book. EPA (IPM overview).
Use these 6 “spring pillars”
- Spot it: what the pest looks like and where it shows up.
- Why now: what spring changes trigger.
- Do first: quick prevention steps someone can do today.
- When to call: clear signs it is time for a pro visit.
- Proof: short clips of inspections, exclusion, and cleanup.
- Local trust: neighborhood reminders, FAQs, and reviews.
3 guardrails (so Rachel can actually keep up)
- Cadence: 3–4 posts per week beats daily bursts.
- Formats: rotate Reels, carousels, and simple photo posts.
- CTA: every post ends with one next step (call, text, or form).
What Should You Post in April?
April content should answer early spring questions: “What is this?” “Is it normal?” and “Do I need help?” Lead with termite and ant education, add moisture and entry-point tips, and mix in quick behind-the-scenes proof. Termite swarming is commonly discussed in spring, including “March, April, and May,” as noted by Brad Kard at Oklahoma State University Extension. OSU Extension (Kard).
| # | Post idea | Format | CTA + notes |
|---|---|---|---|
| Apr 1 | “Is it termites or ants?” quick side-by-side (wings, waist, antennae). | Carousel (5 slides) | CTA: “Send a photo for ID.” Pin this for the whole month. |
| Apr 2 | Termite swarming: what it means and what to do next (calm checklist). | Reel (30–45s) | Include the expert quote: “March, April, and May.” Then: “Call us if you see swarmers indoors.” |
| Apr 3 | “3 moisture spots that invite pests” (basement, crawlspace, under sinks). | Photo + bullets | CTA: “Book a moisture + entry check.” |
| Apr 4 | Behind-the-scenes: sealing a common entry gap (door sweep, pipe chase, sill plate). | Reel (15–25s) | CTA: “Ask about exclusion.” Show the finished seal. |
| Apr 5 | “Spring ant activity: normal scouting vs. nesting signs” in plain language. | Carousel | CTA: “If you see X daily, call.” Keep it simple and non-alarmist. |
| Apr 6 | Truck tour: what a proper inspection kit includes (flashlight, mirror, moisture meter). | Reel | CTA: “Want an inspection? We explain what we see.” |
| Apr 7 | FAQ: “Do sprays solve the root problem?” (prevention first, then targeted control). | Talking-head video | CTA: “Ask for a prevention plan.” EPA (IPM). |
| Apr 8 | “Spring cleaning checklist that reduces pests” (food, clutter, sealed bins). | Carousel | CTA: “Save this.” Add: “We can inspect what cleaning cannot fix.” |
| Apr 9 | Local note: “The #1 thing we see this week” (keep it general, not scary). | Photo + short caption | CTA: “Comment your neighborhood.” Use replies for content ideas. |
| Apr 10 | Before/after: sealing a utility entry point (tight framing, clean finish). | 2-photo post | CTA: “Request an estimate.” |
| Apr 11 | “Termite wings on a windowsill” what it often signals and what to do next. | Single photo | CTA: “Schedule an inspection.” Keep it calm and clear. |
| Apr 12 | Myth-bust: “Do ultrasonic devices work?” (no dunking, just clarity). | Reel | CTA: “Tell us what you tried. We’ll recommend next steps.” |
| Apr 13 | “Top 5 spring entry points” quick walkaround (foundation, vents, gaps, soffits). | Reel | CTA: “Book an exterior check.” |
| Apr 14 | Review spotlight: one real customer story + a team or truck photo. | Graphic + photo | CTA: “Call for spring openings.” |
| Apr 15 | “What to expect on your first visit” (time window, inspection flow, next steps). | Carousel | CTA: “Book your first-time service.” Link in bio. |
Fast caption template (copy and reuse):
- Hook: “Seeing [pest/sign] this week?”
- What it means: one sentence, plain language.
- Do first: one action the homeowner can take today.
- When to call: one clear trigger.
- CTA: “Call/text us for an inspection in [service area].”
What Should You Post in May?
May content should shift from “What is it?” to “How do I stop it?” Focus on mosquito breeding spots, tick risk areas, and yard-ready checklists before holiday weekends. The CDC notes ticks are most active in the U.S. from April to September, so May is a strong month to post prevention reminders that people can save and share. CDC (vector-borne prevention).
| # | Post idea | Format | CTA + notes |
|---|---|---|---|
| May 1 | “Mosquitoes start at home” list of 6 standing-water spots. | Carousel | CTA: “Save this.” CDC recommends weekly emptying and scrubbing. CDC (mosquito prevention). |
| May 2 | Yard walk: “Where ticks hide” (edges, leaf litter, brushy zones). | Reel | CTA: “Ask about a yard risk check.” |
| May 3 | “3 fixes that reduce mosquitoes” (screens, airflow, water control). | Photo + bullets | CTA: “Schedule seasonal service.” Keep it practical. |
| May 4 | Kids and pets post: “How to check for ticks fast” (simple steps). | Carousel | CTA: “Save this.” Keep it calm, not scary. |
| May 5 | FAQ: “Do I need monthly, quarterly, or seasonal?” explain options simply. | Talking-head video | CTA: “We recommend the simplest plan that solves it.” |
| May 6 | “What we look for on a spring exterior” mini checklist. | Reel | CTA: “Book an exterior inspection.” |
| May 7 | Termites in 20 seconds: “Swarmers outside vs. inside” (what changes). | Reel | CTA: “If indoors, schedule an inspection.” OSU Extension. |
| May 8 | “Ant trails on counters” what it can signal and what to do first. | Single photo | CTA: “Text us where you see them.” |
| May 9 | “Your spring IPM plan” in 5 steps (sanitation, exclusion, monitoring, targeted control, follow-up). | Carousel | CTA: “Ask for a prevention-first plan.” EPA (IPM). |
| May 10 | “What a good exclusion job looks like” with 3 quick examples. | 2-photo post | CTA: “Ask for exclusion with service.” |
| May 11 | Routing post: “We’re in [area] this week” (limited slots). | Graphic | CTA: “Reply ‘SPRING’ for availability.” |
| May 12 | Weekly mosquito reminder: dump, scrub, cover, store. | Story + highlight | CTA: “Save this to your spring highlights.” CDC. |
| May 13 | “Before the barbecue” yard-ready pest checklist. | Carousel | CTA: “Book before the weekend.” |
| May 14 | Review spotlight: “Fast response” or “Solved it first visit” story. | Graphic + photo | CTA: “Call for same-week openings.” |
| May 15 | Offer post: seasonal inspection bundle (exterior + moisture + entry points). | Single image | CTA: “Schedule now.” Pin this for the rest of May. |
How to Use a Spring Pest Control Content Calendar?
This spring pest control content calendar works best when it is easy to execute, not perfect. Batch clips during normal routes, reuse the same caption structure, and schedule posts ahead of time so marketing stays consistent even on busy weeks. That consistency is what builds familiarity and turns “just looking” into calls. EPA (IPM).
Batching plan (90 minutes a week)
- Pick one field day: record 10 short clips during normal routes (no extra stops).
- Capture 4 repeatable shots: truck, entry point, inspection tool, and a clean “before/after.”
- Write captions in one sitting: swap the pest and the CTA, keep the structure.
- Schedule 3–4 posts: queue them for the week and pin your offer.
- Reply once a day: 5 minutes of comments and DMs keeps reach steady.
Information Gain: The “3P Spring Loop” (use this weekly)
- Problem: name the spring symptom (swarmers, trails, bites, standing water).
- Proof: show your process in 10 seconds (inspection, exclusion, monitoring).
- Path: offer one next step (photo ID, inspection, seasonal plan).
If you want the calendar tied to real lead tracking, see Results and Free Resources.
How Do Posts Turn into Calls?
Posts turn into calls when each one has a clear next step and visible proof that you are local and competent. Use a simple ladder: educate, show your process, then repeat one offer across multiple posts so it is easy to act when someone finally decides to book. This approach also fits the prevention-first spirit of IPM. EPA (IPM).
A CTA ladder you can repeat
| Post type | What to say | Best CTA |
|---|---|---|
| Educate | “Here is what you are seeing, and what it usually means.” | “Send a photo for ID.” |
| Proof | “Here is how we inspect and block entry points.” | “Book a seasonal inspection.” |
| Offer | “If you see X, we can help this week.” | “Call or text for openings.” |
Make it feel local (without getting complicated)
- Say your service area in the first line of the caption.
- Use one neighborhood keyword per week (town, county, landmark).
- Ask one question per post to trigger comments (“What are you seeing?”).
- Keep claims clean: avoid guarantees, focus on process and outcomes.
Conclusion
Use April to answer “what is this?” and use May to push simple prevention plus a clear booking step. Post 3–4 times a week, repeat one offer, and you will stay top-of-mind when spring pest issues turn into service calls.
FAQ
How often should a pest control company post in spring?
Most pest control companies should post 3 to 4 times per week in spring because it is frequent enough to stay visible without overwhelming a busy team.
Which platforms should I focus on for local pest control?
Most local pest control companies get the best return from Facebook and Instagram for community reach, plus Google Business Profile for high-intent local searches and calls.
What if I do not have time to film videos?
You can still win with photos and carousels because clear checklists, before-and-after shots, and short FAQs build trust when they are posted consistently.
How do I make these posts lead to booked jobs?
You make posts lead to booked jobs by repeating one simple offer, adding one clear CTA on every post, and showing proof of your process so people feel safe choosing you.
Sources
Last Updated: February 19, 2026
Last Reviewed by: Joey Pedras, Founder, TrueFuture Media (February 19, 2026)