Real Work. Real Numbers.
We track the things that matter to your business — calls, leads, and booked jobs. Here's proof it works.
Inbound calls · Booked jobs · Form fills — not follower countsWork That Got Results
Three real projects. Each one shows what happens when social media is built around your business — not a generic template.
From Under 50 Followers to 10,000 in 6 Months
Total Home Supply — HVAC retailer, Pine Brook, NJ · Social Media & Paid Advertising
This HVAC retailer sold complex products to homeowners — but had almost no social presence. The team wasn't sure homeowners would watch HVAC content at all. They needed proof it could work before investing more.
- Turned complex HVAC topics into short, easy-to-watch videos
- Covered things homeowners actually search: furnace fixes, refrigerant changes, PTAC guides
- Used the best-performing videos as the basis for paid ads
- Overhauled Google Ads and Performance Max to match the content strategy
"When you answer the question a homeowner is already Googling, they watch every second of it. HVAC content works — it just has to be built for the customer, not the brand."— Joey Pedras, Founder, TrueFuture Media
Zero to 100+ Creators, 500+ Content Assets, and a Wirecutter Pick
Babysense — Baby safety brand · Influencer Strategy, UGC & Paid Creative
Parents don't just buy baby products — they research them carefully. Babysense needed content that felt real, not like an ad. They had no influencer program, no system for user content, and no way to turn organic posts into paid campaigns.
- Built the influencer program from scratch — found and onboarded 100+ creators
- Focused content on baby safety education, not just product features
- Created a pipeline that turned the best creator videos into paid ads
- Worked directly with the CEO and CMO to tie social to business goals
"The influencer program paid for itself when UGC videos started outperforming studio ads. Real people talking to real customers will beat polished content almost every time in a trust-first category."— Joey Pedras, Founder, TrueFuture Media
Building a Full Social Strategy for a B2B Brand With Nothing in Place
Nitto, Inc. — Global industrial and consumer manufacturer · Brand Strategy & Social Media
Nitto sold to two very different groups — businesses buying industrial products, and everyday consumers. They had no U.S. marketing foundation and no social presence. Reaching both audiences without confusing either one was the core challenge.
- Built the entire U.S. marketing function from zero
- Ran LinkedIn for B2B buyers, Instagram for consumers — two separate voices, one strategy
- Led the ZeLo brand launch with 60+ monthly content assets and Meta ads
- Built an ambassador program with 50+ vetted creators
- Ran global brand activations at the Nitto ATP Finals in Turin, Italy
"Starting from zero is actually an advantage. You don't have to fix old mistakes — you just build the right thing from day one. That's how we approach every new client."— Joey Pedras, Founder, TrueFuture Media
Don't See Your Industry?
Here's exactly how we'd build social media for two of the most common essential businesses we work with.
Social Media for a Plumbing Company
Be the name homeowners already trust before the pipe breaks.
The Core Problem
Most people only think about a plumber when something breaks. Social media puts you in front of homeowners before the emergency — so you're already the trusted name when it happens.
What We'd Build
- Weekly tip videos: "Signs your water heater is about to fail"
- Before-and-after project photos from real jobs in your service area
- Seasonal content tied to freezes, spring checks, and sump pump season
- Community management in local Facebook groups and Nextdoor
- Google Business Profile cleanup baked into onboarding
Why It Works
Useful content builds trust. When the pipe bursts at 11 PM, you're not a stranger — you're the person who told them this might happen. That's who gets called.
Social Media for a Roofing Company
A $10,000+ decision takes trust. Here's how to build it before the estimate.
The Core Problem
Roofing customers do a lot of research before they call anyone. They ask neighbors, they check reviews, and they look for proof you do good work. Social media is where that trust gets built — before they ever reach out.
What We'd Build
- Job progress posts: day-one to completion, with real crew photos
- Storm damage education timed to local weather events
- Short customer testimonial videos shot right after job completion
- Review generation campaign built into the community management workflow
- Hyperlocal targeting by town and zip code in your service area
Why It Works
Your competitor is buying leads and paying for each one. You're building trust that doesn't expire. When a homeowner sees real jobs in their neighborhood every week, you become the obvious choice.
We Track What Actually Matters
Your monthly report starts with business results — not likes and followers.
Phone Calls
Call tracking shows which social posts and campaigns drove real calls to your business. If social media made your phone ring, it's in the report.
Form Fills & DMs
Every post is tagged so we know what drove each lead. We count form submissions, DM inquiries, and estimate requests — tied to specific content.
Website Visits from Social
We track how many people clicked from your social profiles to your website — and whether they took action once they got there.
Want Results Like These?
Tell us about your business. We'll talk through what's realistic in your market and what 90 days could look like. No pitch. No pressure.
Book a Free Strategy Call →Rather email first? truefuturemedia@gmail.com