Experience in product education and social content.

Total Home Supply

Making technical products easier to understand

Joey’s work with this HVAC ecommerce business included educational social content that translated complex equipment topics into explanations for homeowners. The subject matter came from practical customer questions: how products work, what changes mean for existing systems, and what people need to understand before choosing a solution.

The contribution is the connection between technical knowledge and useful content. It demonstrates an approach to explanation; it does not establish that organic social alone caused company revenue growth.

Babysense

Connecting creator content with product reassurance

In his work with the baby-safety brand, Joey helped build the creator and user-generated content program, worked on product education, and connected creator material with paid-creative development. Parents evaluating a considered purchase needed clear information and reassurance.

This experience informs how TrueFuture approaches customer proof, creator briefs, and shared learning between content and paid teams.

Nitto

Giving distinct audiences a clear message

Joey’s work with Nitto included developing its U.S. social and content foundation, shaping communication for industrial and consumer audiences, and supporting product launches and creator activity.

The contribution shows how a business can organize technical knowledge into different messages for different buying decisions while maintaining a coherent brand.

Writer’s Relief

Marketing Coordinator · Literary services

Helping writers share their stories

Joey wrote and edited marketing content for writers, produced promotional videos and author book trailers, and launched a video production service. His work also included client consultations, email campaigns, and CRM operations.

This experience connects editorial judgment, practical production, and ongoing communication—helping a service business explain its value to the people it serves.

Rosenblum Law

Marketing Director · Rosenblum Law / TrafficTickets.com

Turning professional expertise into useful content

Joey developed an expert-led content strategy that translated legal knowledge into plain-language social content, short-form video, search content, and interviews. His contract role also covered production workflows, campaign planning, and measurement connecting marketing activity with inquiries.

The contribution brings subject-matter expertise, a repeatable content process, and a clearer view of the customer journey together.