Expert Social Media Strategy. Without the Full-Service Retainer.
A 90-day strategic engagement for service businesses that want a real social media plan — built by specialists who know your industry — before committing to ongoing management.
This Isn't for Everyone. Here's How to Know If It's for You.
You're running a $2M+ service or trades businessSocial media has been an afterthought or a past disappointment — and you're ready to treat it like the business asset it is.
You have an in-house marketing personThey're posting consistently, but they have no strategic direction and you can see it in the results.
You operate multiple locationsYou need a unified social strategy before hiring an agency or building out an internal team — not three different people doing three different things.
You want to know what good looks likeBefore committing $3K–$9K/month to execution, you want a strategy built for your specific industry — so you can evaluate any agency's work against something real.
You need someone posting tomorrowThat's what our done-for-you social media packages are built for. The consulting engagement takes 90 days because it's supposed to — strategy can't be rushed.
Your primary need is paid advertising, email, or SEOThose aren't our core services. We'll refer you to a specialist rather than take your money for something outside our lane.
You're not willing to invest 2 hours per month in strategic conversationsThis isn't a hands-off service. The engagement requires your participation — your industry knowledge and your business context are what make the strategy real. Without it, the output is generic.
Three Phases. One Deliverable That Actually Gets Used.
Every phase builds on the one before it. Nothing in Phase 2 gets built without the diagnostic work in Phase 1. Nothing in Phase 3 gets coached without the strategy built in Phase 2. The sequence is deliberate.
Diagnostic
Weeks 1–2Full Social Media Audit
Current profiles, content performance, audience analysis, and competitive landscape across every platform you're active on — and some you're not. We map where you stand today so the strategy we build tomorrow is grounded in reality, not assumptions.
AI & Marketing Tech Stack Audit
We review your current tools — what you're using, what you're paying for, and what's actually producing results. Then we identify specific tools that could save your team time and improve content output without adding headcount or complexity.
Customer Journey Mapping
How do your customers currently discover, evaluate, and hire you? We map the full journey — from first awareness to signed contract — and identify exactly where social media should enter that process and what its job is at each stage.
Strategy Build
Weeks 3–690-Day Content Roadmap
A platform-specific content plan with themes, formats, posting cadence, and a full campaign calendar — built directly from the diagnostic findings. Not a template. Not something we've handed to three other clients this quarter. Specific to your industry, your locations, and your competitive position.
Content Framework & Repeatable Pillars
The strategic framework your team will use week after week without starting from scratch. Content pillars, post formats, caption structures, and approval workflows — documented so any member of your marketing team can execute consistently without a strategy session before every post.
Tech Stack Recommendations
Specific tools for scheduling, analytics, content creation, and automation — with setup guidance so your team doesn't spend three weeks evaluating options. We've already tested what works for service businesses at your scale. We tell you exactly what to use, how to set it up, and what to stop paying for.
Implementation Support
Weeks 7–12Bi-Weekly Strategy Sessions
Live working sessions every two weeks to review what's been published, what's performing, and what needs to adjust. Not check-in calls. Working sessions — where we pull data, make decisions, and update the plan in real time so the strategy stays relevant as the market responds.
Team Training
Hands-on coaching for your marketing person on content creation, platform best practices, short-form video production, and analytics interpretation. The goal is a team member who can execute the strategy confidently — not one who needs to call us every time they're unsure what to post.
Performance Benchmarking & Reporting Framework
KPIs tied to business outcomes — not vanity metrics. We establish the benchmarks at the start of Phase 3, track against them, and hand you a reporting framework you'll use going forward whether you work with us or not. You leave the engagement knowing exactly how to measure your own marketing team's performance.
"Why Would I Pay for Advice Before I Pay for Execution?"
Because execution without strategy is what burned you the last time.
Every business that's been disappointed by a marketing agency has the same story: they hired someone to post, that person had no real plan, and the results were mediocre or nonexistent. They were paying for activity, not outcomes — and they had no framework to evaluate whether what they were getting was any good.
The consulting engagement exists so that when you invest in execution — whether with TrueFuture or with someone else — you have a strategy built for your specific business, your specific industry, and your specific market. You'll never again wonder whether your agency is doing the right thing because you'll have the strategic framework to evaluate it yourself.
That's worth something regardless of who runs the execution.
The Diagnostic Work You've Already Paid for Transfers Directly Into Onboarding.
Clients who discover during the 90 days that they'd rather hand off execution to TrueFuture don't go through a duplicate discovery process. They don't pay twice for the same analysis. The work is already done.
Consulting diagnostic becomes your onboarding document
Content framework goes straight to the content team
Execution begins in week one — not week four
Straightforward Pricing. No Surprises at the Proposal Stage.
Includes all three phases: the diagnostic, the strategy build, and 12 weeks of implementation support and team training. Everything you need to walk out of the engagement with a working strategy and a team equipped to execute it.
Ongoing Strategic Retainer
For clients who want continued strategic oversight after the 90-day engagement ends — monthly working sessions, performance reviews, and strategy updates as your business and market evolve. Not required. Available for clients who want it.
Why we show the price upfront: Trades business owners respect transparency — hiding pricing feels like a trap, and it wastes everyone's time. If $8,000 isn't in your budget right now, our done-for-you social media management is a better fit. If it is, the only question is whether the scope is right — and we'll answer that on the discovery call.
Apply for a Consulting Engagement
This isn't a contact form — it's an application. We review every submission and respond within two business days. If there's a fit, we schedule a 30-minute discovery call to scope the engagement before anything is signed. If there isn't, we'll tell you that honestly and point you toward what makes more sense.
Start Your Application →Prefer to reach out directly? truefuturemedia@gmail.com
Limited to 3 New Clients Per Quarter
This isn't manufactured urgency. Consulting is high-touch by design — each engagement gets significant time and attention that can't be scaled across unlimited clients. Three per quarter is a real operational constraint that we commit to and communicate honestly.
What Happens After You Apply
We review your application and respond within 2 business days.
If there's a fit, we schedule a 30-minute discovery call to scope the engagement.
If the scope makes sense, we send a proposal with final pricing and a start date.
If it's not the right fit, we tell you honestly and recommend what is.